The Philosophy of Keizer Design
The purpose of advertising is to generate revenue.
If you want to save money, put it in the bank.
If you want to make money, you must communicate.
If you want to make the most money, follow our time-tested Four Steps to Success.
It’s our road map to building partnerships and creating success.
The most focused, creative, effective, and cost-efficient communication begins and ends with a sound strategy. Without one, you message becomes more of a hopeful wish than a dynamic communication that commands attention and moves emotions.
That’s why we begin our partnership by developing the right strategy for your specific issues. Each strategy is precise and unique (formula strategy merely produces formula creative). Your input is welcome and essential. Chances are, we can learn something from each other. Together, at the strategic level, we make a perfect team. The primary strategic document becomes the foundation for our relationship, as well as the focal point for a breakthrough creative.
Provided the strategy is a thoughtful, informative, creative and correct document (agreed upon by all parties), quality creative will produce the desired results. Working with an accurate strategy is the key to producing effective communication. It ensures the creative campaign that follows is designed to serve strategic solutions over individual taste. It is vital to remember the most effective advertising is first of all based on strategy, and secondly, on an innovative idea or concept.
Spending more money doesn’t always lead to more results. Big ideas don’t always lead to big budgets. When we work together in a true business partnership, one of mutual trust, respect, and understanding, the creative and approval process will flow.
The bonus of this partnership is lower labor and revisions costs, more motivated partners and most importantly, stronger communication.
For communication to be effective it must first be noticed. That requires a creative approach to break through the common clutter. But what really makes communication creative? In a nutshell, it’s the concept, or the vehicle of the message. It pushes all the right buttons of all the right people. It is simple and single-minded, yet mysterious and far-reaching. It is THE BIG IDEA: an imaginative concept that works synergisticly with the strategy to produce results beyond expectations.
However, the bigger the idea, the more radical, new, or different it will seem. It may even make you feel somewhat uncomfortable. This is good. This is tapping into potential. In other words, safe and comfortable creative usually produces safe and unspectacular results.
These are the steps that have produced, and will continue to produce success for our clients. We offer them to you, along with our marketing expertise to help you succeed. After all is said and done, our motivation and our most important product are your success.
Won’t you join us on the road to Success?